Drink Factory Europe

Why RTDs (Ready-to-Drink) Are Dominating the Beverage Shelf in 2026 - The global beverage market is undergoing a structural shift. Consumers are no longer willing to trade convenience for quality, nor quality for functionality.

How to Position a Beverage Brand for Gyms and Retail. Launching a beverage product is only the first step. How a brand positions that product determines where it succeeds. Two of the most important channels for functional and RTD beverages are gyms and retail stores.

Why Packaging Design Matters More Than Most Brands Think. In the beverage industry, packaging is often treated as a final step. Many brands focus on formulation, functionality, and pricing, then approach packaging as a visual layer added at the end of development. This approach overlooks the true role packaging plays in product success.